Google Announces Initiative to “Grow Greek Tourism”

Google, the Greek Tourism Ministry, the Greek National Tourism Organization (GNTO) and the Association of Greek Tourism Enterprises (SETE) announced the “Grow Greek Tourism Online” initiative for Crete last week. The initiative will aim to boost the online presence of Greek tourism businesses and help the country attract visitors all year round.

With the support of the Region of Crete, two events will be held in Heraklion (Atlantis hotel) and Chania (Minoa Palace)  on 2 and 3 September, respectively,  to give businesses a head start to promote their offers for the Autumn season.

The initiative will provide the Greek tourism industry with the necessary digital skills and online tools to boost development during and beyond the summer season. Greek enterprises will receive support from Google for the use of basic tools such as Google My Business and Google AdWords to improve their presence in search results and Google Maps and also to promote their offers during the off season.

All local businesses that are directly or indirectly related to tourism can participate in the events, free of charge, through the website: g.co/GrowGreekTourism.

According to Google, the initiative is expected to attract over 3,000 businesses of Crete’s tourism sector.

Google plans to expand the initiative to more Greek destinations in 2015.

Source: GTP as posted on 29 Aug 2014